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Varyáda Shopping Center Becomes the Title Partner of the Varyáda 10k Run

We are pleased to announce the expansion of our long-standing partnership with the Varyáda Shopping Center. This year, this key partner will become the title partner of the Varyáda 10k Run, which is part of the Mattoni Running Festival Karlovy Vary 2025.

Last year, in addition to the traditional 1/2Marathon, we introduced a shorter distance run, filling a gap in Karlovy Vary’s running scene. Runners quickly embraced the new race, and it is set to continue. The Varyáda 10k Run will further expand the spectrum of options for an active and fun way to spend free time.

Varyáda, the largest shopping center in the Karlovy Vary region, has been supporting RunCzech’s running events since 2013, when the races were first introduced to this region. Now, our partnership is reaching a new level, and together we will bring runners an even better experience.

“We are proud to be part of this prestigious sporting event. Running is a symbol of a healthy lifestyle, and the running community continues to grow stronger. We want to be there when people push their limits and discover the beauty of Karlovy Vary through movement,” says Martin Malý, Director of Marketing and Communications at EPG Group, the owner of Varyáda Shopping Center.

The race course offers a unique opportunity to combine the joy of running with exploring the stunning spa town. Runners will pass through the picturesque colonnade, taking in views of world-famous hotels and UNESCO-listed landmarks.

Mattoni Running Festival Karlovy Vary 2025 will offer an exciting program for all age groups and performance levels. In addition to the Varyáda 10k Run, participants can look forward to the Mattoni 1/2Marathon, Relay 1/2Marathon, dm Family Mile, and the dm Bambini Run for the youngest runners.

Get ready for a one-of-a-kind sports experience in the heart of Karlovy Vary and enjoy a day full of movement and an incredible atmosphere!

  • Half of the race capacity is already filled, so don’t wait too long to register!