RunCzech, the organizer of endurance races, has introduced a new campaign called THEY LOVE ME HERE to communicate its long-term approach to all runners. The creative team of RunCzech together with the American advertising strategist Richard Herstek worked on the details. “The campaign is meant to express our respect for all runners. Everyone, without distinction, comes first for us,” said Carlo Capalbo, President of the RunCzech Organizing Committee.
“Anyone who has the courage to put on a pair of running shoes, to push themselves, to reach the bottom and to go for it with us deserves our respect. Everyone deserves our support. And everyone deserves the best race experiences we can create together. The best experiences in the world,” the campaign states, among other things, that runners are heroes and loved everywhere.
Richard Herstek has been working with RunCzech since 2017, for example he came up with the slogan All Runners Are Beautiful. The campaign reflects RunCzech’s vision for the 2023 season and beyond. “Why are all runners beautiful? They have courage. They fight the elements and pain. They take care of their health. Runners have goals, determination and heart,” the campaign also expresses.
In the Czech Republic, RunCzech has been organizing prestigious international races such as the Prague International Marathon, Prague Half Marathon, Grand Prix, Prague Relay or the Mattoni 1/2 Marathon series in Olomouc, Karlovy Vary, České Budějovice and Ústí nad Labem. RunCzech races have been awarded with the World Athletic quality mark. Last year, 95,000 runners took part in them.
